How to set up an e-commerce strategy.  Step-by-step instruction and working tools 


Video course from the Head of digital & e-commerce projects at Carrefour
Instead of learning them in theory, see the world’s best business practices in action!

[ EXPERT AND SPEAKER OF THE COURSE  ]
Jean-Philippe Blerot
Head of digital & e-commerce projects at Carrefour
Agile leader specialized in digital transformation strategy and implementation for large & complex companies, The last 12 years Jean-Philippe lead 2 main digital transformations: Edenred & Carrefour (BE). Based on data analysis and the company’s environments, he leads the digital vision & strategy built with all departments & countries.
Lecturer in several universities, he shares his knowledge on the omnichannel strategy and how to launch projects with a lean approach.
Last realisations:
www.carrefour.be (e-commerce website, personalization, web to store, web to e-commerce)
Carrefour mobile app (digital journey in store and online)
 
12225
 

750 stores in Belgium and 12225 throughout the world

32100

over 10 000 employees in Belgium and over 32100 throughout the world

81,2 B

Turnover worldwide: 81,2 B euros (2021)

Who should join? 
✦ Business owners & CEOs who would like to optimize the company's delivery
✦ C-executives, who are looking for the ways of managing e-commerce
✦ Employees, who would like to know the principles of customer journey optimization
By the end of the course you’ll know:
1
The WHY it's mandatory to launch a e-commerce 
2
The HOW you have to launch it 
3
Trips and tricks you'll not find in other places
Course program

4 pillars in the customer journey:

the traffic (how to attract customers - SEO, SEA, social media, brand awareness...)

the conversion (how to increase the conversion, what tools to use) in the website/marketplace

the delivery (what are the delivery methods/ trends)

the loyalty (what program limit the churn?)

Agenda
  • Optimization of delivery (foon, non-food)
  • Ho to manage e-commerce for business
  • How to build a funnel for e-com
  • How to adjust conversion for e-com
  • How to optimize data in e-com
  • Best cases studies from Jean-Philippe’s experience
FAQ
Each country has its own specifics of doing business. How useful could be the practical knowledge received from a foreign speaker in application to my local business specifics?
Although each country has its own cultural and business specifics, innovative ideas, trends in marketing, management and overall business don’t have geographical borders. Learning and networking with our speakers in the US, you will have a unique opportunity to learn new ideas/trends and be a step ahead of your local competitors.
Can I pay in installments?
Yes, leave a request on the site, we will call you back and select a convenient payment method.
What language is the course in?
English.
Pricing
[ B2C ] Individual
$250
B2C course from the Global Program Manager at Google
5 hours of concentrated
knowledge and cases
Feedback from an expert
Certificate of completion
Video access for 3 months
[ B2B ] BASIC
$2500
Up to 10 licences
5 hours of concentrated
knowledge and cases
Customized course program 
Created by the Global Program Manager at Google
Feedback from an expert
Certificate of completion
Video access for 3 months
[ B2B ] Premium
$4000
up to 20 licenses
5 hours of concentrsted
knowledge and cases
Feedback from an expert and 1,5 individual Q&A session with an expert
Certificate of completion
Video access for 3 months
[ B2B ] Unlimited
$5500
unlimited number of licenses
5 hours of concentrsted
knowledge and cases
Feedback from an expert and 2 hours individual Q&A session with an expert
Certificate of comletion
Unlimited video access
We have been entrusted with training bright staff and searching for groundbreaking business ideas

Employees of more than 250 companies have already taken part in our management tours

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