4-day intensive training
First-hand learning about internal business process inside global companies & successful startups
Networking with large numbers of like-minded professionals
Opportunity to deeply assess the market that you want to work in/with
Getting new ideas and energy boost
We are going to visit:
Why the Netherlands?
The group arrives to Amsterdam.
Transfer to the hotel
Rest time upon arrival
Tour of Amsterdam
On the tour, you will see all the best parts of Amsterdam:
- the canals and the crooked houses;
- the Royal Palace and the narrowest buildings;
- the medieval Waag (“weigh house”) and the Begijnhof;
- the old prison and the flower market;
- you will also have a chance to look at the city from above and to try the best herring in Amsterdam;
- secret places that the Amsterdammers don’t usually show to strangers, places that hold the soul and wonder of this charming city.
You will also learn:
what one may find in a Dutch cathedral;
how the King earns money on the side;
how the Russians fist engaged in industrial espionage in the Netherlands;
how the Dutch character was built through centuries;
how Amsterdam and the Amsterdammers live today, what kinds of things they consider important and not so much, what makes them happy and what makes them anxious.
Welcoming dinner
Meeting with Rockstart
Line of business: food accelerator
Rockstart is an early-stage investor that empowers purpose-driven founders across Energy, AgriFood and EmergingTech. It is one of Europe’s first multi-vertical start-up accelerators with a global network and offices in Amsterdam, Copenhagen and Bogotá. Rockstart has developed and implemented programs for Maersk, Shell, the Dutch Ministry of Health and many more. Last year Rockstart celebrated it’s 10th anniversary.
Since its inception, Rockstart generated over 700 jobs. Rockstart was founded in Amsterdam in 2011 and has built ecosystems in domains including digital health, smart energy and AI. At the beginning, Rockstart followed the principle of holacracy, but at some point, moved away from it. The acceleration program has put together an impressive line-up of mentors, who bring expertise in markets, hardcore AI, data science and building businesses around technologies. Rockstart has invested in more than 260 startups and its alumni value to date is more than $1bn.
● invested in more than 260 startups
● company’s alumni value to date is more than $1bn
● generated over 700 jobs
Meeting with Picnic
Line of business: online supermarket & delivery
Picnic is one of Europe’s fastest-growing online supermarkets. Since launching in Amersfoort in 2015, the foundation of Picnic’s success has been its innovative technology, which is almost always developed in-house. Picnic has revolutionized online food shopping in the Netherlands and beyond.
After raising €600 million in September 2021 in a Series D financing round led by The Bill & Melinda Gates Foundation, Picnic’s meteoric growth shows no signs of abating. With customers in 200 cities across the Netherlands, Germany, and France, the investment will help fuel the company’s growth even further.
● developed its own innovative delivery technology
● delivered to 200 cities across the Netherlands, Germany, and France
● raised €600 million from various investors
Meeting with Albert Heijn
Line of business: supermarket chain
Albert Heijn is the largest supermarket chain in the Netherlands, founded in 1887, is the leading food retailer in the Netherlands. It is the market leader in online grocery shopping with a market share of 42%. Albert Heijn also operates in Belgium and Germany. Albert Heijn delivers good, safe, sustainable and healthy food to millions of customers and in order to be affordable: the chain currently uses three different price levels.
The chain operates four formats: the conventional Albert Heijn supermarket, the extra-large Albert Heijn XL supermarket, the AH to go convenience store and the Internet-based home delivery service albert.nl. The company is using many in-store innovations: such as AH Mobile - AH's free smartphone app where you can make a shopping list, order groceries or find recipes at Allerhand. AH Self-scan is a smart shopping experience where shoppers scan their products with a handheld scanner, then they can immediately pack their products while shopping without waiting in line. Google Assistant and Google Home help prepare food and groceries bought in the store, offer recipes to choose from.
● the chain has over 1000 stores
● a market share of 42%
● there are over 100K employees
Meeting with Kitchen Republic
Line of business:business incubator
Kitchen Republic is a business incubator for the food industry; a fully equipped commercial kitchen that assist local producers, start-ups and quality food services to enter the market and grow their business.
The company has created the perfect foodtech environment for small entrepreneurs. Kitchen Republic provides access to fully equipped starter kitchens, scalable plug & play appliances, premium rental kitchens, office space and event spaces. At the Houthavens Kitchen Republic offers 5,000 sq. feet of kitchen space, working on sales opportunities and helping businesses with the necessary knowledge and networking capabilities.
● offers 5,000 sq. feet of kitchen space
● provides the perfect foodtech environment for small entrepreneurs
Meeting with Takeaway.com
Line of business: delivery services
Just Eat Takeaway.com is a Dutch multinational online food ordering and delivery company based in Amsterdam, Netherlands and connecting consumers and restaurants through its platform in 24 countries. The company operates under different brand names in different countries.
This is an intermediate online portal between the client and restaurants, where customers can order food online from the restaurant menu and receive it directly to their homes. It is the parent company of brands including Takeaway.com, Just Eat, SkipTheDishes, Grubhub and Menulog.
Takeaway.com charged a 12% order commission for a restaurant and increased it to 13% effective January 1, 2018. Recently, the company announced the launch of a supermarket delivery service in Germany through the Lieferando.de service in 50 cities. In addition, Just Eat Takeaway also plans to launch the service in the UK and the Netherlands. According to the company, it is determined to work with all major grocery chains and local stores and deliver goods to customers in 20-30 minutes.
● 250,000 connected restaurants
● platform operates in 24 countries
● the website processes over 800K orders per month
Meeting at Bol.com
Line of business: online store
Bol.com - an online store in the Netherlands that offers products in categories such as music, films, books electronics, toys, jewelry, watches, children's products, gardening, and home goods. The store owns by Ahold Delhaize. According to a study published in 2015, it is the strongest retail brand with the most anticipated growth in the Netherlands in years to come.
Bol.com is called the Dutch Amazon. The company developed their own Spike system, with over 4 million active customers in the Netherlands and Belgium and $1.3 billion in annual revenue. Bol.com is a direct competitor for Wehkamp, Amazon and Overstock. Bol.com employees are actively involved in the company’s website personalization, bundling and CoEs. Bol.com operates on the principle of self-organization.
● over 4 million active customers
● $1.3 billion in annual revenue
● a direct competitor for Wehkamp, Amazon
Meeting at SPAR
Track: supermarket chain
SPAR, is a multinational retail chain and franchise brand. The business started with one Dutch store in 1932 and now comprises more than 13,500 stores in over 48 countries on four continents. SPAR operates a multi-format retail strategy with four distinct formats: SPAR, SPAR Express, EUROSPAR Supermarket and INTERSPAR Hypermarket, each tailored to meet specific customer needs and markets. The driving force of the success of SPAR is the close co-operation of individual retailers and wholesalers at a local level in meeting the needs of their customers.
SPAR Express is one of the formats designed for high footfall transit locations such as gas stations, airports, bus & railway stations and city centers. With a sales area of between 100 and 300m2, SPAR Express is ideal for smaller sized retail locations, allowing for extended opening hours. The SPAR Express assortment is focused towards the convenience shopper looking for food on the go or to top up their weekly shop from the larger supermarkets.
● operates in 48 countries on four continents
● over 13,500 stores
Meeting at Gorillas
Line of business: delivery
Gorillas, a German grocery delivery startup that specializes in ultra-fast deliveries. Gorillas pledges to deliver goods to consumers within 10 minutes or less. Last year, the company expanded its operations to more than thirteen cities, including Amsterdam, London, Munich and New York. As of today, the company has built more than 40 micro fulfillment centers.
They currently deliver in ten countries and plan to expand to more than 50 cities. In March 2021, the company became the fastest unicorn company in Germany with a $1 billion valuation and a total raised funding of €305 million.
● delivery in 10 min or less
● a $1 billion valuation
● delivery services work in 10 countries
Tour of Wageningen University, Innovative Farms and Ag start-ups
Track: University and Research Center
Wageningen University & Research is a public university in Wageningen, Netherlands, specializing in technical and engineering subjects and an important center for life sciences and agricultural research. It is located in a region of the Netherlands known as the Food Valley. Wageningen University & Research is the best University in the Netherlands and one of the leading international universities in the field of healthy food, living environment, as well as current and future global issues that are of increasing importance to both industry and government.
The university was founded as a higher agricultural school on March 9, 1918. Wageningen University offers fifty educational programs for masters, bachelors and Doctor of Sciences, nine research platforms, and its own Starthub, which annually attracts the most innovative ideas and startups in the agricultural industry. The university has about 12,000 students from over 100 countries. It is also a member of the University Network of the Euro League for Natural Sciences (ELLS).
The university teams are actively collaborating with different businesses working together on varies research projects and innovations in new products cultivation. This collaboration allows the Dutch Food Valley to strengthen its role as a world center for the future development of the food industry, bringing the university to the number 1 position in world rankings, and the Netherlands to the second place in the world export of agricultural products.
Key achievement of Food Valley
• Unites and supports 175 world leaders in AG business (Herbalife, Sofine foods)
• 150 innovative products ranging from molecular processing concepts to non-animal meat production, optimization of traditional recipes, cooking delicious meals in 3 minutes, and environmentally friendly packaging for vegetables that do not require refrigeration.
• Annual awards for startups (up to 10 awards) exploring digital technologies and AI for innovation in agriculture and the food industry
Departure
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