The group arrives to Amsterdam.
Transfer to the hotel
A tour of Amsterdam
On the tour, you will see all the best parts of Amsterdam:
- the canals and the crooked houses;
- the Royal Palace and the narrowest buildings;
- the medieval Waag (“weigh house”) and the Begijnhof;
- the old prison and the flower market;
- you will also have a chance to look at the city from above and to try the best herring in Amsterdam;
- secret places that the Amsterdammers don’t usually show to strangers, places that hold the soul and wonder of this charming city.
You will also learn:
what one may find in a Dutch cathedral;
how the King earns money on the side;
how the Russians fist engaged in industrial espionage in the Netherlands;
how the Dutch character was built through centuries;
how Amsterdam and the Amsterdammers live today, what kinds of things they consider important and not so much, what makes them happy and what makes them anxious.
Visit to Rockstart
Line of business: food accelerator
One of the first multi-vertical accelerators in Europe, Rockstart was founded in Amsterdam in 2011 to give start-ups access to the market, capital, knowledge, and community. Since then, Rockstart has become an expert in building entire ecosystems around Digital Health, Smart Energy, and Artificial Intelligence. Since its inception, Rockstart has invested in over 150 start-ups and helped them grow. End result: over 69 million euros and over 700 employees. The company was initially based on holacracy, but has since moved away from it. Rockstart has experience in designing and implementing programmes for Maersk, Shell, the Dutch Ministry of Health, and many others.
Visit to Picnic
Line of business: delivery
Picnic is a fast-growing tech company that has developed a state-of-the-art home delivery system for the mass consumer. The Picnic online supermarket has revolutionised online grocery shopping in the Netherlands and beyond. Picnic has raised € 600 million from various investors, including the Bill & Melinda Gates Foundation, to fund its international expansion. Currently, the Dutch online supermarket delivers products to 125 cities in the Netherlands and Germany. The new investment will be used to expand production capacity in Europe, primarily in Germany and France.
Visit to Albert Heijn
Line of business: supermarket chain
Albert Heijn is the largest supermarket chain in the Netherlands. Founded in 1887, it is the leading food retailer in the country and the market leader in online grocery shopping. It also operates in Belgium and Germany. The mission of the company is to offer all the ingredients for a better life. Albert Heijn delivers high-quality, safe, sustainable and wholesome food to millions of customers every day. The chain currently has three different price levels. Other Albert Heijn formats include ah.nl, ah.be and Albert Heijn to go. The company uses many innovations in its stores. AH Mobile is AH's free smartphone app where users can make shopping lists, order groceries, or find recipes from Allerhand. AH Self-scan is a smart way to do shopping, where customers can use a hand-held scanner to scan products and pack them immediately, without having to stand in line at the cash register. Google Assistant and Google Home help users prepare the food they bought at the store, suggest recipes to choose from, and oversee the courier’s work.
• more than 1,000 stores
• Albert Heijn’s current market share is 42%
• about 100,000 employees
Visit to Kitchen Republic
Line of business:business incubator
Kitchen Republic is a business incubator in the food industry. It is a fully equipped commercial kitchen that lowers the entry barrier for local manufacturers, start-ups, and quality food service providers, helping them to grow their businesses. Kitchen Republic is committed to supporting and helping local food businesses to develop. The company does this by creating an ideal food-tech environment for small entrepreneurs. Houthaven’s Kitchen Republic offers 5,000 sq. feet of kitchen space, creates sales opportunities and helps businesses with the knowledge and networking they need to operate. Kitchen Republic provides access to fully equipped starter kitchens, plug & play scalable appliances, superb rental kitchens, office space, and event venues.
Visit to Takeaway.com
Line of business: delivery service
Just Eat Takeaway is an online food delivery marketplace based in Amsterdam, connecting consumers and restaurants through its platform in 24 countries. It is an online portal that links the customer to restaurants, where customers can order food online from restaurant menus and have it delivered to their homes. With nearly 250,000 connected restaurants, Just Eat Takeaway.com offers consumers a wide variety of food options. The company currently operates in 23 markets around the world. These include operations in the UK, Germany, the Netherlands, Canada, Australia, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Israel, Italy, Luxembourg, New Zealand, Norway, Poland, Portugal, Romania, Spain and Switzerland, and partnerships in Colombia and Brazil. The website processes over 800,000 orders per month for 10,000 restaurants. Takeaway.com used charge restaurants a 12% order commission, but the commission was increased to 13% on January 1, 2018. The company operates under different brand names in different countries. The company recently announced the launch of a supermarket delivery service in 50 cities in Germany via Lieferando.de. In addition, Just Eat Takeaway also plans to launch the service in the UK and the Netherlands, but no dates have been announced yet. According to the company, it will work with all major grocery chains and local stores and deliver goods to customers in 20-30 minutes.
Visit to Bol.com
Line of business: online retail
Bol.com is an online store in the Netherlands that offers general goods in categories such as music, movies, electronics, toys, jewellery, watches, baby products, and gardening and household goods. It offers a variety of products such as books, toys, and electronics. Bol.com has been called the Dutch Amazon. It has developed its own Spike system, with over 4 million active customers in the Netherlands and Belgium. Generating $ 1.3 billion annually, Bol.com competes with Wehkamp, Amazon, and Overstock. It is the strongest retail brand with the most anticipated growth in the Netherlands, according to a study published in 2015. It is owned by Ahold Delhaize. Bol.com employees show great interest in website personalisation, bundling, and CoEs. Bol.com is self-organizing.
Visit to SPAR
Line of business: supermarket chain
SPAR is a Dutch supermarket chain. SPAR Express has stores ranging from 100 to 300 square metres that sell basic products, as well as many convenience and ready-to-eat foods. SPAR Express is tailored to customers who wish to buy just a few necessities or have a quick snack. The SPAR Express range is geared towards shoppers looking to buy groceries on the go and those who are used to replenishing their weekly supplies at larger supermarkets. The SPAR Express format provides customers with everything they need, when they need it. Today, SPAR operates in 40 countries on four continents and has over 12,200 stores.
Visit to Gorillas
Line of business: delivery
Gorillas is a Berlin-based delivery company that promises to deliver groceries to consumers within 10 minutes of ordering. Last year, the company expanded its operations to more than twelve cities, including Amsterdam, London, and Munich. It has now built over 40 micro-centres for order fulfilment. Founded by Kagan Suemer and Jörg Kuttner in 2020, Gorillas raised $ 290 million (€ 244 million) in investment. In March 2021, it became the fastest unicorn company in Germany with a valuation of $ 1 billion and a total of € 305 million raised. It currently ships products to nine countries and plans to expand its operations to more than ten countries and over 50 cities, including Paris and New York.
The cost of the program includes:
The cost of the program does NOT include: