Between September 28 and October 8, we visited 15 companies in three US cities as part of the corporate tour for the management team of 1+1 Media.
The tour Best American Media Companies for the management team of 1+1 Media involved:
Here, we will share what new tasks we have set before us, what we have learned about digital transformations, and the stories of successes and failures of the best media and streaming platforms in the US we have discovered.
Meeting with an expert on creating business models for media companies
Our tour began with an expertise from the Vice-President of a company that has developed an application called Tunity with 1.6 million downloads. Tunity allows users to listen to live audio from muted televisions on their mobile devices in public and private spaces. Our expert also worked for Time Warner and Dish Network TV.
Their main product is Bloomberg Terminal that gives access to current and past prices on nearly all the world’s exchanges and many kerbstone markets. The number of subscribers totals 350,000, while the yearly subscription is 24,000.
The company has launched the Bloomberg TicToc project designed for 20 to 25-year-olds. The goal of the new product is to gain access to an audience that Bloomberg did not have before. They are solving this problem by creating short 30 to 60-second news segments adapted for social media and their website.
Visit to ROKU
On this day, we were welcomed at ROKU.
ROKU is a specialised operating system for SMART-TV and a device that can be connected to any screen. This newcomer to the media market is already breathing down the necks of such giants as Apple, Disney, and Netflix.
If you’re wondering why, the answer is simple. ROKU makes it very easy for users to find any content they want, even now, when there are about 10,000 online channels in the US.
Currently, ROKU has 32 million accounts, each of which has about 2.2 devices. Such a large base allows ROKU to receive fresh updates for all applications, thus retaining users and attracting new partners.
We have already written more than enough about Google as a search engine and advertising platform, but the company also works with machine learning and infrastructure. One of its most promising businesses is Google Cloud.
Google’s main competitors are Amazon and Microsoft, but the company isn’t going to remain third for long.
Meeting with the Professor of Stanford University
This lecture was an overview of the changes and redistribution of power in streaming services on the media market.
This meeting gave us enough insights to analyse over weeks to come, but here we are going to highlight just a few of the most interesting ones:
TiVo Corporation licenses its intellectual property in consumer electronics.
TiVo continuously develops and implements innovations and invests in digital entertainment technologies that develop the industry for different consumer groups such as retail buyers, television service providers (who are offered numerous solutions), consumer electronics manufacturers, streaming and digital media portals, content producers and advertisers.
Vitgo is a first-rate streaming service offering next-gen technology for live streaming. The company’s unique product is Next Generation TV, an application that records TV shows to a cloud-based DVR, which can be accessed from several devices simultaneously, and allows the user to have an extensive on-demand catalogue of content.
Visit to YouTube
On top of monetization, increasing engagement and improving brand recognition, YouTube is an excellent platform for brief video content audiences find interesting in addition to one that already exists.
YouTube Original Team is now actively working in three areas: Learning, Music and Personalities, which is why they are releasing more and more unique content. Given that YouTube is part of Google, it has a pretty good chance of winning the video streaming war.
Meeting with a founder of the blockchain technology BlockVerify
Our speaker is a founder of the blockchain technology BlockVerify and he is also an investor and entrepreneur. He worked for Apple (iTunes) for more than five years, as well as at Yahoo, eBay and in Silicon Valley.
He also has his own investment fund in the media market, and here are some statistics for the activities of this fund:
Meeting Gracenote’s EX CTO
This speaker was responsible for all content production and content technology development (in the fields of music, video, television, games) at Gracenote. Now, he is the CTO and founder of Social Standards, a marketing research company.
We had an expertise on content and knowledge management, cognitive and descriptive systems, search and navigation technologies, data visualization, sound and image processing, distributed computing and enterprise IT management.
Our expert was one of the originators of Amazon Video & Music and he has spent the last couple of years preparing for the launch of Disney+.
It doesn’t mean that experts are becoming unnecessary. It’s just that there are two ingredients to success now, data (60%) and expertise (40%).
Visiting Netflix HQ
Netflix is a unique company with a distinctive corporate culture, insanely fast growth and billions of hours of content. Here’s how this happened:
Here, everything is analyzed, from Netflix user preferences to the most popular films on pirate websites. This gives the company a clear understanding of its audience, so that it can offer the most popular products.
Getting to know ArchStone
Archstone offers one of the most unique services in sales and distribution. It supplies quality theater films and documentaries around the world.
Archstone has also entered into an amicable product release settlement with Sony Pictures.
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